The secret of joy in work is contained in one word: excellence. To know how to do something well is to enjoy it. -Pearl Buck

NEW MEDIA STRATEGIES, Arlington, VA
Sr. Manager, Search Engine Optimization, January 2008 - present

INPHONIC, INC, Washington, DC
Sr. Manager, Search Engine Optimization, May 2005 - January 2008

  • Direct all SEO strategy for large e-commerce Web site (on-site, off-site, and technical)
  • Oversee content strategy and copywriting for InPhonic web properties
  • Manage large portfolio of niche microsites
  • Advise partner companies on search engine optimization (SEO)
  • Manage team of SEOs/writers engaged in content creation, competitive research, social media optimization, etc.

U.S. CHAMBER OF COMMERCE, Washington, DC
Electronic Content Editor, July 2002 - May 2005

  • Maintained editorial and technical quality assurance for online communications, including newsletters and corporate Web site
  • Produced in-house style guides and training materials, and educated authors on best practices
  • Created original content for Web site and flagship e-mail newsletter, as well as edited content of affiliated electronic publications
  • Ghostwrote weekly commentary bylined by U.S. Chamber president and CEO, and reported on legislative news
  • Managed setup and technical production of all electronic newsletters and other communications using broadcast e-mail program
  • In coordination with the Art and IT departments, created and implemented HTML templates and standards

TELECOMMUNICATIONS INDUSTRY ASSOCIATION (TIA), Arlington, VA
Manager, Publications, April 2000 - July 2002

  • Managed editing, copy writing, production, distribution and content sharing agreements of online and traditional publications, as well as marketing collateral
  • Researched and wrote feature articles to support TIA positions and promote the association's visibility
  • Coordinated content portion of award-winning Web site redesign Maintained quality control of e-mail marketing campaign, Web site content and print promotions
  • Led promotion of 300-page market review publication -- including developing marketing plan, coordinating public relations efforts and managing distribution channels
  • Edited and produced annual reports, including award-winning Standards & Technology Annual Report (STAR)

ELECTRONIC INDUSTRIES ALLIANCE (EIA), Arlington, VA
June 1999 - February 2000

  • Edited and coordinated production of quarterly Executive Report publication
  • Gathered data and wrote press releases on trends and performance in the domestic electronics industry
  • Coordinated public relations event in conjunction with international trade exhibition
  • Tracked legislative and lobbying issues, attending congressional hearings and industry meetings

EDUCATION and DISTINCTIONS

GEORGETOWN UNIVERSITY, Washington, DC
Graduate School of Foreign Service
M.A. German and European Studies
Concentration in Int'l Trade and Technology Policy
Center for German and European Studies Merit Scholarship

SANTA CLARA UNIVERSITY, Santa Clara, CA
B.S. Political Science Magna cum laude, Phi Beta Kappa
Shallo Prize for achievement in Political Science
Study abroad merit scholar, Humboldt Universität zu Berlin, Germany